Loom has become a popular tool for fast, casual video messaging—great for async updates, quick walkthroughs, and short feedback loops. It’s fast, easy, and requires minimal setup. However, Loom’s simplicity is also its biggest limitation. It lacks the control, versatility, and depth teams need for repeatable, clear, and professional visual communication—especially when you’re trying to scale knowledge across an organization.
That’s where TechSmith Snagit comes in. Snagit was built for professionals who need to clearly capture, annotate, and share information across teams and departments. Whether you're creating step-by-step documentation, answering a support ticket, or giving visual feedback, Snagit makes it easy to combine screen captures, videos, and markup tools into a single, efficient workflow.
🎯 Positioning & Ideal Use Cases
Snagit is ideal for knowledge workers, support teams, documentation specialists, IT departments, educators, and corporate communicators. It's perfect for explaining how-to steps, documenting changes, or visually walking someone through a complex workflow—without the need for back-and-forth emails or meetings.
Loom, on the other hand, is best for quick video memos and short updates. It’s useful for async check-ins and personal touchpoints, but it’s not optimized for documentation, long-term reference, or image-based workflows.
🛠️ Key Functional Differences
Snagit provides a powerful toolkit for capturing and editing both still images and video. Users can take scrolling screenshots (great for full web pages or large data tables), use step capture to automatically generate tutorials from clicks, and annotate images with arrows, callouts, stamps, or blur tools. Users can also turn those captures into videos, or add narration over screenshots for a lightweight alternative to traditional video production.
Snagit even includes advanced features like Smart Redact to hide sensitive info with a click, Simplify to turn screenshots into branded, easy-to-follow graphics, and GIF creation for lightweight animation. It also offers AI-powered audio cleanup to enhance video clarity—something Loom doesn't support.
Loom, in contrast, records your screen, camera, or both and allows you to trim the video and add a limited set of reactions or calls to action. There are no image editing tools, no screenshot workflows, and no integrated way to build tutorials or static documentation. Loom is a single-output tool—video only—whereas Snagit supports visual communication across image and video in one platform.
💵 Pricing & Cost of Ownership
Snagit offers flexible, affordable pricing at just $39.00 per user/year, with volume discounts, enterprise and site licensing available. That price includes both image and video capture capabilities, robust editing tools, and commercial-use rights.
By comparison, Loom’s free plan is very limited. To remove recording restrictions, gain HD export, and unlock features like branding, users must upgrade to Loom Business, which starts at $180.00 per user/year - a significantly higher investment for fewer capabilities.
✅ Why Customers Choose Snagit
- The industry’s best screen capture engine, trusted by all Fortune 500 companies
- A complete toolkit for image + video creation in a single product
- Easy-to-use annotation, tutorial, and markup tools
- Ideal for documentation, feedback, support, onboarding, and training
- Offline capable, lightweight, and secure—no cloud required
- Flexible licensing and affordable enterprise deployment
⚠️ Loom’s Limitations
- No image capture or markup tools—video only
- No workflow features like scrolling capture, step recording, or redaction
- No annotation after the fact; limited editing controls
- Higher annual cost with less flexibility
- Fully cloud-based—requires internet access and may not meet enterprise security needs
💡 Bottom Line
Snagit is the better choice when clarity, flexibility, and documentation matter. While Loom is great for informal check-ins, Snagit helps teams create visual content that’s professional, precise, and reusable. If your teams need to share knowledge—not just send video messages—Snagit is the smarter, more scalable solution.
Want to see Snagit in action or request a volume quote?
👉 https://discover.techsmith.com/contact-techsmith-sales